Wildbird Expo 2017 :: Mexico, MO

The Wild Bird Expo™ is North America’s Premiere Wild Bird Show & Event!

Best Birding Retailer of the Year Awards Announced at the 2017 Wild Bird Expo™

The Best Birding Retailer of the Year award winners were announced at this year's Wild Bird Expo™, sponsored by Gold Crest Distributing in Mexico, MO. Winners were announced on Wednesday, October 4th during the event's Share Night gathering and are as follows:

- Best Large Store with a Birding Emphasis (Over 1,800 Sq. Feet): All Seasons Wild Bird Stores in locations Bloomington, Eagan, White Bear Lake, Minnetonka and Wayzata, Minnesota
- Best Small Store with a Birding Emphasis (Less than 1,800 Sq. Feet): Birds & Butterflies of Aiken in Aiken, South Carolina
- Best Birding Department in a Multi-Line Store: Ritchie Feed & Seed in Ottawa, Ontario Canada
- Best Birding Department as a funding source for a Non-Profit Organization: Tucson Audubon Society Nature Shop in Tucson, Arizona
- New Category in 2017, Best New Birding Store or Birding Department (24 months or less): Wingard's Market, Wings & Things department in Lexington, South Carolina
Nominees for the awards were submitted by a Candidate Search Committee who were tasked with determining who, in their opinion, demonstrated conscientious effort in advancing the birding hobby and industry. The required criteria included several factors such as: sales volume (total and per / sq. ft.), growth history and advancement of new trends, best practice systems, product selection offered, merchandising, advertising, customer communication and education (websites, social media, etc.), and overall impact within their community and beyond. The Wild Bird Expo is co-sponsored and hosted by Gold Crest Distributing in Mexico, MO. Grant Toellner, Vice President of Gold Crest Distributing, was quoted to say, "This is the third year that Gold Crest has been privileged to host the Best Birding Retailer Awards. We are honored to take part in helping recognize the leaders of this industry.

Best New Product Showcase Winners Announced from the 2017 Wild Bird Expo™ and Heart of America Gift Show

Details from this year's Wild Bird Expo™ and 4th annual Heart of America Gift Show™, held in Mexico, MO on October 3-5, have been concluded and are now available for announcement. This annual event is attended by hundreds of backyard nature retailers from across the United States and Canada and offers the ability for attendees to review and vote for their favorite represented Functional Items, Gift Items and Vendor Booths.
The winners of the Best New Product Showcase are as follows:

Best Functional Item: The Hummer Ring by Chris Smith

Best Gift Item: Enjoying Every Moment Wall Art by Studio Feifish

Best Vendor Booth: River's Edge Products

Other winners at this year's event included Share Night's examples of best piece in five categories: Best Display - Turner Flowers & Country Store in Ottawa, Kansas; Best Special or Promotional Piece - For the Birds LLC in Georgetown, Texas; Best Advertisement - Nashua Farmers Exchange in Nashua, New Hampshire; Best Direct Mail Piece - Janet's Floral Design in Mansfield, Ohio; and Best Social Media - Backyard Bird Center in Kansas City, Missouri. The Wild Bird Expo ™ and Heart of America Gift Show are held at the Gold Crest Distributing facility in Mexico, MO. Gold Crest Vice President Grant Toellner stated, "We are proud to host the Wild Bird Expo™ and Heart of America Gift Show from the Gold Crest facility. Each year our crew looks forward to the fellowship shared with our customers and to the valuable face-time with the vendors whose products we stock and promote." Dates for the 2018 Wild Bird Expo™ have been tentatively set for October 2-4, 2018.

More New Products

This will be the largest number of Wild Bird vendors in one spot at one time in the USA in 2017! ALL Gold Crest Vendors will offer at least 5% OFF everything you purchase, some up to 20% OFF! Vendors will open at 1pm Tuesday evening for early shopping during our Oktoberfest Celebration.


Our Tuesday evening opening Oktoberfest will again be held at the Gold Crest warehouse where the Wild Bird Expo™ is located. Last year’s full-blown celebration was such a hit with the German band, German-themed drinks & food that we’re doing it again! Vendor booths & show floor will open early at 1:00 until 8:00 pm.

Bird walks to relax

We’re also having Bird Walks at multiple locations, both Wednesday & Thursday mornings. These will be hosted by local birding experts at our best locations for you to add to your life list! Birding trips will be scheduled to arrive back before seminars begin so you don’t miss out on anything.

Concept bird store

On Tuesday, Wednesday & Thursday, we’ll be offering shuttles to tour our retail concept store located in Columbia, MO. Songbird Station won Columbia’s business of the year in 2010. Don’t miss the tour to see what new products & merchandising ideas we are testing in our store in 2017. We want to share the fruits of our labor with you!

More learning

Retailer after retailer told us they love our event because we don’t just sell to you, “We Help YOU Sell!” Don’t take our word for it, check out these unsolicited retailer comments from our previous shows. We happily continue Share Night where you and fellow retailers bring in & share your best ads, displays, promotions & direct mail pieces. After the show, participating attendees may request a digital notebook with copies of all ideas shared. This book alone makes it worth your time to attend!


Every year, visitors tell us that seminars are the #1 reason to attend! Most seminars will take place Wednesday to allow MORE time for shopping. A few will be on Thursday to accommodate one day only visitors. We’re excited to welcome Key Note Speaker Pamela Danziger, author and market researcher on the future of retail and the world’s most inuential consumers. All seminars are guaranteed to help you grow your business & better serve your customers

One-of-a-kind shopping experience

In addition to the 120+ vendor booths, our popular WAREHOUSE AISLE SHOPPING will give you the ability to take a shopping cart and walk the aisles of our warehouse. You will see and touch over 17,000 items and take home fresh, new products to help grow your business! No other show gives you the ability to hold & analyze every product we carry. This is perfect timing for the upcoming holiday season. you will shop till you drop, so bring your best walking shoes!

Everyone Loves our Garage Sale

So many folks enjoy our garage sale, where we have samples, discontinued items, overstocks and slightly damaged products ALL JUST $2, $5, $10 or $20. This year, our garage sale tent is open: Tuesday 10 am -5 pm (no sooner please, out of consideration for those flying in), Wednesday 8 am - 5 pm, and Thursday 8 am - 4 pm. The tent is always packed with hundreds of people taking advantage of deals. Products are replenished until they are gone! First Come - First Save!! Note: Products are sold as-is, with no guarantees on product type availability.

See our permanent in-house show floor!

Come see 1000’s of products, ranging from wild bird & backyard nature, to gift, and also beverage gifts & accessories. Visit with a member of our knowledgeable team and take home ideas for how these products can work together for you. To better serve your growing gift needs, the Heart of America Gift Show™ was developed. Now in its 4th year, HOAGS is in conjunction with the Wild Bird Expo™.

Place your vote in the best new product showcase

Last year’s winners of the Best New Product Showcase have proven to be top selling HOT NEW Products! Be sure to check out this year’s candidates and place your bet for your favorite product. It’s a great way to stay informed on this year’s soon-to-be hottest products!

Why is this the best show of the year?

  • FREE Rooms while you’re visiting us!
  • FREE Meals while you’re visiting us!
  • FREE Goodie Bags ($200 value) to help cover transportation costs!
  • FREE Hotel Shuttles and Shuttles to/from the St. Louis Airport & to all events in Mexico & Columbia!

We guarantee the 2017 Wild Bird Expo™ will be a good investment for you (minimal cost, as we cover most expenses).


We need your help! Please sign up ASAP, as each year the event gets larger. Also, rst sign ups get the best lodging! Please fill out the enclosed sign up sheet & fax, email or mail it to us.

PDFDownload 2017 Registration

This Year's Photos

2016 Expo Gallery

Expo News

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Customer Comments

I think I can safely say that everyone at Gold Crest Distibutors has spoiled me for other shows. The hospitality shown to us as Vendors is definitely unlike anything I've ever experienced! The goody bags left at the hotel for us, and given to us when we checked in for set up were a God send, especially when we arrived late at night and found nowhere open to get a drink or snack. Everyone at Gold Crest was friendly and helpful, from offering to move our pallet out of the booth so we didn't have to work around it to giving us directions around the warehouse, it was all done with a smile. Mike in shipping was wonderful after I had the pallet packed and didn't know how to go about getting my Bill of Lading, he just told me to send him the information from my shipper and he'd do it for me, and my pallet is safely en route back to me.
In addition to the wonderful staff and hospitality that Gold Crest showed us, we had a great location for our booth, which led us to have a record breaking show. We surpassed our previous high show total by almost $1500! We were able to meet a lot of new people and obtain new customers, as well as write reorders for existing customers, some who had no intention of ordering until they saw our new items.
Gold Crest Wild Bird Expo is a great show to meet new customers and connect with existing customers. It is a perfect venue to debut new products and get honest opinions. The low cost for the show and the hospitality of everyone at Gold Crest has put this show at the top of my list of favorites for sure!

I can't wait till next year's show!

Tami L. Scone
Truebite, Inc
2590 Glenwood Rd
Vestal, NY 13850

Dear Mel,

This is a bit delayed, but I wanted to say thank you again for hosting Neil and I as well as the Wild Bird Center franchisees at this year’s Wild Bird Expo. This event (and Gold Crest) is becoming increasingly essential in our world and it was a pleasure to be part of it. I look forward to our continued partnership well into the future.
On a personal note, and as part of a family company, it resonated strongly with me to see your own family and staff fully engaged in the business. It was obvious how glad they were to be there and be part of a successful business practicing consideration and compassion for their customers. That’s not an easy accomplishment.
We look forward to next year. Thanks again, Mel!

My best,

George Jr.

Hello Goldcrest Family,

I would just like to thank you for having J & E Gifts there for the Bird Expo , I would like to thank everyone there because you are all like family to me I love seeing everyone's smiling faces everyone I asked for help was more than willing, in today's world that is very hard to find. I talked with so many molted and everyone of them says to work for this place is like a great big family that you never want to leave. May I say that is just amazing, may I also say the vendors this year as always was so helpful and the knowledge was unbelievable so many was willing to go step by step on how there product was created or how there products have been tested and proven effective in society today. I would also like to say thank you to all of the vendors that helped with meals by sponsoring. Thank you to all of our guest speakers who took the time to come and share with us again this year, your knowledge will help us as retailers understand more options for our own business. I look forward to see what is new and exciting next year and see all of my Goldcrest family again.
Once again Mel and entire staff thank you all for making this happen and possible every year.
Thank you

J & E Gifts
Moulton Iowa


Wild Bird Expo was wonderful (as always)! Especially liked the Birdtoberfest; complete with beertender wearing lederhosen! Everyone was helpful even getting everyone to and from with umbrellas (during all the rain)! :)

Kaye Douglas Young
St. Matthews Feed & Seed


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